Where Do Citations for Your Google My Business Listing Come From?

The citations for your Google My Business Listing play a critical role in terms of your Map Pack ranking. They function like backlinks for organic SEO because the work is done off-page rather than on the website or listing. There’s just one question that people aren’t sure of: Where exactly do these citations come from? 

Citations are much more than just your name, address, and phone number (NAP) on a site like Yelp or Yext. Citations on other sites affect your site’s rankings. The higher quality the citations, the higher you rank. 

It may seem like your citations just appear out of nowhere. This is not the case. The data is fed to sites from certain sources. Allow DigitalBullLeads.com to explain.

Where Your Citations Come From

Here are the sources for your Google My Business citations:


First up is Infogroup. Infogroup’s point of interest (POI) data is used by the top five (5) internet search engines: Google, Bing, Yahoo, Ask, and AOL. The stats are also used by 90% of in-car navigation systems in North America, mobile navigation, GPS, and internet yellow pages. Needless to say, it’s a big one.


Acxiom Marketing Solutions is one of two divisions, the other being Acxiom Corporation (now LiveRamp) which was sold off to Interpublic Group of Companies for $2.3bn. Acxiom’s InfoBase data powers internet yellow pages and local search applications. Companies like Google, Superpages.com, Local.com, and Yellowbook look to Acxiom as a primary source for listing information.


Factual Incorporated is another top aggregator and distributor of data. Factual Inc. provides access to definitive and global data that powers web and mobile apps. Thousands of mobile apps and websites use Factual’s data, including Booyah, Foursquare, and Trulia.


Rounding out Moz’s Big 4 Data Aggregators is Localeze. A service from Neustar, Localeze is a leading local search data provider. It is also referred to as ‘Neustar Localeze’ and the data is used by many of the top internet search sites including Yahoo, Bing, Twitter, Facebook, Yellowpages.com, and Whitepages.com.

Dun & Bradstreet

One of the other major players is Dun & Bradstreet (D&B). They are the world’s leading source of commercial information and insight on businesses. D&B’s global commercial database provides quality business information that customers rely on to make critical business decisions.


Then, we come to Compass. Compass offers comprehensive and accurate information on U.S. businesses to social media titans such as LinkedIn and Facebook. Apart from this, they also feed data to mobile companies like Nokia and credit bureaus like Equifax and Experian.


Last but not least, there’s nSphere Incorporated. nSphere Inc. powers local search on over 500 niche vertical directories like Car and Driver, Computer User, Dogster, EZTrader, Fathers.com, Golf Week, JD Power, Kiplinger, Outdoor.com, and many more.

Manage Citations in a Simple Manner

These are the major data aggregation sites from where your citations come from. Now you know. It’s important to make sure you have the correct data listed on websites and that this information is up to date.

You can get help from DigitalBullLeads.com to improve your citations and optimize your Google My Business Listing.

We also have our own DigitalBull GO platform for managing and optimizing all aspects of your local SEO, including your Google My Business Listing, website, maps, and of course, citations.

Managing each and every citation is tedious and time-consuming. Many of the citations have little to no impact on rankings. We propose to deal with it in a different fashion as the traditional citation process can delay the analysis results and is extremely confusing to a newcomer in GMB.

We are in the process of building the DigitalBull Top 100 citation list for each niche & area/state which will allow us to compare existing citations against this top 100 list.

Till such time our Top 100 citation list is ready, we will be comparing the citations using our citation partners and further validating the top citations through Google.

Our ‘Citation Analysis’ submodule cuts out the nonsense and provides an effective means of managing all your important citations.

If you want someone to take care of the complete management of your citations along with your Google My Business Listing and website, check out our local SEO services right away. 

For more, schedule a free consultation with our Citations Expert.

DigitalBullLeads GMB Clients

Optimize Your GMB Listing Citations!

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