In this post, we’re going to be talking about why digital marketing is critical for lead generation. Let’s face it, everyone needs leads. No matter where you are, and no matter what industry you’re in, it’s leads or nothing. This is common knowledge. The problem is where to get quality leads. The simple answer: online.
“The lead generation process starts by finding out where your target market ‘lives’ on the web.”
– Wayne Davis
Source Disclaimer: The data for this post’s cover image is taken from research by State of Inbound. Image created by DigitalBullLeads.com.
What is Digital Marketing?
First off, we want to establish what digital marketing is for those unfamiliar with it. Digital marketing is the new age of marketing and can help you expand your customer base and increase your revenue. It complements as opposed to competing with traditional marketing viz. Billboards, banners, brochures, conferences, print ads, etc.
Although telephone and radio ads are electronic, they don’t fall under digital marketing. Simply put, digital marketing refers to promoting your products and services online.
Advantages of Digital Marketing
Digital marketing is the best form of promotion. It has countless advantages. Here are some of the powers that digital marketing enables you to have:
- Connect and engage with customers online
- Reach younger customers who don’t read newspapers or magazines.
- Create a company account on social media (Facebook, Twitter, or LinkedIn)
- Showcase information on a global level
- Rank on search engines such as Google
- Generate leads online
Why Small Businesses Should Embrace Digital Marketing
If you are not online, you don’t exist. It’s as simple as that. Your digital platform acts as a leveler between SMBs and the giant corporations. The use of digital platforms has helped many Small and medium businesses rise fast and be on par with the big dogs. If done correctly, digital marketing can build your reputation and brand name.
Having an online presence keeps you competitive. It is nearly impossible for your business to grow without digital marketing.
Problems With Digital Marketing
Some of the other problems small businesses face include generating web traffic and finding time and resources for digital marketing. SMBs have a small workforce and less time for marketing. Therefore, they have a problem marketing their products and services online. Businesses may even disregard digital marketing because of the above reasons, which is unacceptable, and even foolish.
Small businesses need to realize that digital marketing and online advertising are just as important as building a good product or service. Just having content online isn’t enough, though. It needs to be search engine friendly so people notice it. If you offer services locally, you need to optimize your Google My Business listing to rank in the Map Pack.
You may also need to promote it through search ads.
Generate Leads With DigitalBull
If your website’s appearance is bad or your social media posts riddled with errors, people will be turned off by your company. You need to keep updating your website and putting out new content. When you harness the power of Google, your company will grow tenfold. However, you have to do it in the right way.
This is where we come in with our SaaS solution.
Who are we, exactly?
DigitalBullLeads.com is a digital marketing firm concentrating purely on lead generation. There are a lot of factors that set us apart from other companies. Chief among these is that we have our own digital marketing product, DigitalBull.
DigitalBull is a digital marketing tool developed by DigitalBull Leads for keeping tracking of leads garnered from your website, social media, mobile, and email. This custom tool enables website and blogs content management, campaign tracking, social signal monitoring, web analytics, reporting, and more.
Through the DigitalBull platform, you can manage your content and update blog posts, Facebook, and Twitter to engage and increase your audience.
Staying updated on your Google Search Ad campaigns has never been easier. DigitalBull can help spread awareness of your products and services to improve your brand and generate more leads to enlarge your customer base. You check your Google Analytics and other reports all in one place – DigitalBull.
DigitalBull isn’t a total corporate affair, and it can be utilized for students as well. We also offer practical digital marketing training for students in marketing universities and B schools through DigitalBull University.
The bottom line is you want to increase your sales and revenue. The only way to do that is through leads.
Click on the options for more information unique to our lead generation strategy for that particular field. We will offer lucrative leads in a funnel that is appealing to you. You can also generate custom reports for your own clients. Power your lead generation with DigitalBullLeads.com.
DigitalBullLeads.com will assure a steady increase in your online presence and your revenue. Outsource your digital marketing and we can take care of all your digital needs.
When it comes to digital lead generation, we Lead the way.
If you fall into the category of companies facing the top marketing challenge of generating traffic and leads, we are just what you need.
We are a specialized digital marketing firm that offers lead generation services to small businesses and service vendors. As stated previously, we have a custom-built product, DigitalBull to manage your project every step of the way.
Turn your website, Google My Business listing, or online ads into lead magnets via DigitalBullLeads.com. Mail us, hit us up on Skype, message us on Facebook, or schedule a free consultation with us to get in touch. You won’t regret it!
“Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.”
– Brian Tracy