Many companies are tempted to go the social route in the hunt for leads. For good reason, too.
According to HubSpot, “Social media lead conversion rates are 13 percent higher than the average lead conversion rate.”
However, not everyone is ready to take the plunge, and generating quality leads on social media is a big problem.
“Content is fire; social media is gasoline.”
— Jay Baer
When used effectively, social media can provide a massive boost and if you aren’t able to close the deal completely on the social platform, you can direct them to your website and finish the job there. You have to go about it the right way, though.
Quality Leads Come From Quality Social Media Marketing
Instead of diving headfirst into the social media swimming pool, stop and think. You need to go about designing and executing your ad campaigns on social channels such as Facebook and Instagram in an effective manner. Failing to plan is planning to fail.
Great social media marketing will help improve your branding, traffic, and of course, leads. All of which will result in a net uptick in revenue.
Hire designated specialists rther than someone who is a jack of all trades and master of none.
You need someone to manage your organic social media accounts and perform social media optimization (SMO), as well as someone to take care of the ad design from concept to conversion for social media channels such as Facebook and Instagram.
You may ask why these two.
- Facebook is the most popular social media site in the world and great for B2C.
- Instagram is quickly rising as a way to boost your social presence and build your brand.
Other social channels such as LinkedIn, YouTube, and Twitter (maybe even Reddit) can also be explored.
As a quick aside, we ourselves were in the social media space but found ourselves much more suited for Google My Business (GMB).
Leverage Your Social Media & Generate Leads
Social media marketing helps with the following functions:
- Audience engagement and interaction
- Driving traffic to your website
- Brand building
- Lead generation
- Revenue increasing
That last one is ultimately what it’s all about.
“93% of shopper’s buying decisions are influenced by social media.”, says Social Media Today
Through quality content (both paid or organic), you can increase your likes, replies, and followers. More engagement leads to a bigger audience, and the bigger your potential audience is, the better your chances of snagging a lead.
However, as we said, you need quality ads and organic content to achieve this.
Choose Social Media for Leads
Everyone and their mother is on social media these days and it isn’t that tough to establish connections. Increase your leads on Facebook and Instagram and power your lead generation through social media.
Our digital marketing platform, DigitalBull, lets you manage all of your social media leads in one place. If you are a Marketing Professor
Don’t neglect social media when it comes to your digital marketing strategy. It is helpful for local businesses and service area businesses (SABs) as well. Social media also goes hand in hand with your website, just like your Google My Business listing.
An effective social media marketing strategy inculcating Messenger bots, custom hashtags, and targeted ads, can deliver quality leads and the results you crave.
Good luck when you go social!
“Social Media puts the “public” into PR and the “market” into marketing. ”
– Chris Brogan
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