How Google Search Ads Can Help in Lead Generation for Lawyers & Attorney Leads

You can generate legal, law firm, and attorney leads to increase clients and improve your legal business through effective pay-per-click (PPC) & Google Search Ad campaigns. It’s time to harness the power of search engine marketing (SEM) through the technology and internet giant that is Google to your benefit and increase your leads and calls.

“Your attitude will go a long way in determining your success, your recognition, your reputation and your enjoyment in being a lawyer.”
Joe Jamail

The Power of Google Search Ads

If you are a lawyer, attorney, represent a law firm, or provide legal services but aren’t getting enough clients, then pay attention because the court is now in session.

Google Ads are hands down the best way to immediately establish your law firm’s presence online as long as you have the marketing budget. Follow the PPC (pay-per-click) model for Google Ads, which is exactly what it says on the tin. You only pay if people click on your ad.

If you provide legal services or work as an attorney, lawyer, advocate, legal advisor, legal consultant, or any form of a legal practitioner, then you can get leads through running effective Google Ads. 

Note that while you are allowed to bid for names of any competing law firms in your keywords, you cannot display them in your ad copy. This is trademark infringement!

Getting Your Ads Right

Getting the right ads in place is very important. Even small incremental improvements in CTR can make the difference between success and failure. 

At, we have built a library of keywords to use for your legal search campaigns to generate attorney leads.

If you offer legal services related to bankruptcy, property, motor vehicle, criminal, or civil law, we got you covered. 

Tip: Be sure not to overuse “lawyer” and “attorney” keywords. These terms are now very costly and not every legal firm can come up with the money to compete and take on the big law firms. However, there are lots of different opportunities to exploit key phrases.

Google Ads for Mobile

With mobile more in use now, the focus has to be on voice search and long-tail keywords and key phrases, which contain more than just a single phrase in a query.

We work our magic and after a thorough analysis of your past advertising history, we formulate a campaign plan that ensures top results for your law firm. 

We continuously monitor the ads and since we prefer the Single Keyword Ad Group (SKAG) methodology, that’s a lot of ads to review and tweak!

DigitalBullLeads Data Studio Demo

Helping Law Firms Generate Leads With Google Ads

We at pride ourselves on being honest, ethical and transparent. We are sure that’s the way you prefer all your clients to be. 

You get access to your campaign details anytime. You can check the latest status and how your budget is being managed on a daily basis. 

As an attorney, lawyer, or legal consultant, your solution is simple: choose and reap the benefits of lead generation through Google Ads. Come and get your attorney leads.

Use the Google Ads marketing services of a trusted digital marketing firm like Our experienced team can run effective lead generating Google Search Ad campaigns for you or your clients. 

Working with us will be an absolute pleasure. We guarantee it!

You don’t need a big close as many sales reps believe. You risk losing your customer when you save all the good stuff for the end. Keep the customer actively involved throughout your presentation, and watch your results improve. 
– Harvey Mackay

DigitalBullLeads Google Ads

Google Search Ads for Attorneys, Lawyers, & Law Firms