Google Ads Explained – Breaking Down Google Ads

Does the concept of Google Ads still leave you dazed and confused? Well, if this is the case, there’s no need to worry. Rest assured, you’re not alone. There’s a lot to learn when it comes to the Google Ads Network, and newcomers are left bewildered. Lucky for you, we made this (hopefully) helpful post.

“The buying process has changed and marketers need to rethink and refocus their efforts in order to stay relevant.”
– Katerina Klimenko

You’ve probably heard of Google Ads before, but have you seriously considered looking into it? Here’s a breakdown of Google Ads that explains what they are and how your company can benefit. Without further ado, here is your guide to Google Ads.

What are Google Ads?

‘Google Ads’. The very term could help you understand that it is a form of advertising developed by Google but there is more to it than just the simple understanding of the phrase. Google Ads is an online platform where advertisers display ads of their products and services. For those wondering if these are just random annoying pop-up of ads, you are mistaken.

I mean, come on. This is Google we are talking about here. They almost always deliver, and the same is the case with their ads. Google Ads are viewed by customers the moment they type in the keywords of the products and services they are looking for.

Before we at head into the details of all that Google Ads could offer, let’s peek into a bit of its history and understand the progress it has made since it hit the market in the year 2000.

For those of you who have been out of touch in the business and have just gotten back here, Google Ads is nothing but Google AdWords, it is just a name change that had taken place on June 27th, 2018. Since its introduction in the year 2000, there have been various progressive changes made.

The latest incorporation to Google Ads involved enhancing the advertiser’s experience in terms of availing a full range of advertising capabilities on the Google search engine website and across other Google’s properties, partner sites and apps and the introduction of smart campaigns for small businesses that are short of time and resources to run digital ad campaigns.

Google doesn’t limit you to advertise using specific elements but you have the option of choosing from the following:

  • Text Ads
  • Images Ads
  • Rich Media Ads
  • Video Ads

The available options are best designed to suit your business needs and you could choose accordingly.

Google Ads accounts for 85 – 90% of Google’s revenue. It’s certainly a booming business. Enough about them, though. Let’s talk about how Google Ads can benefit you and your business.

Now that we know what Google Ads are, let us look at why your company should already be advertising on Google Ads and here are the four simple steps involved in getting your advertisement across.

Why Should Your Company Run Google Ads?

  • Flexibility

Google allows you to choose from the various types of ads as mentioned above with fewer restrictions. It also allows you to make changes as and when required.

  • Segregation of Target Users

Google has made targeting the desired audience possible. You could choose from the type of audience, their preferences, and even location to advertise your services and products.

  • Extensions

Google doesn’t just limit you at displaying your ads but it gives you the opportunity to redirect the ad to your website or any other desired location using links.

  • Monitoring 

With the added features, Google allows you to track traffic and its progress systematically and monitor progress before and after changes, thus simplifying the whole process. You can also use Google Analytics to gain even more insights into your ads.

If that isn’t reason enough, then here’s another pointer that will get you on it – It is a pay-per-click service. This means you only pay if someone clicks on your ad.

The process of signing up and publishing your ad via Google Ads is quick and simple. Here are the steps to get up and running:

  1. Sign in to your Google account
  2. Campaign setting selection – This includes settings that we will view in detail in the future.
  3. Ad groups setup – This is the crucial stage where you add your keywords. Choose your keywords wisely as most readers are more inclined to click on links that are similar to their search terms.
  4. Ad creation – You will be hit with a whole bunch of options to choose from. You could try the options that would best suit you. You aren’t done just yet. You have the option to review your settings and making changes as you would need.
  5. Confirmation – All that’s left to do is give it a quick review and post. Just like that, you are up and running.

It must be noted that there is a list of unanswered questions. We at covered the basics but didn’t really go in-depth on Google Ads, though there really is a lot to unearth when you dive deep. Rest assured that this is not our last post on Google advertising services.

Google Ads are not as simple to run as, say, Facebook Ads. Whether this is done deliberately on Google’s part, only they know.

Google Ads are certainly worth it if you have the budget for it. The last part must be stressed. If not, you can always opt for organic SEO, though this will take some more time for the results to show.

I guess we’ll be giving thanks to Google this Thanksgiving for providing us with an easy way to promote our products and services to interested people online!

Creation of good Google Ads is a learning process where you learn as you go. If you think creatively and pick your keywords well, the clicks (and revenue) will flow.

If you want to save the hassle and headache, hire a digital marketing agency such as to run your Google Ad campaigns for you.

“Always be relevant, create relevant campaigns, and give the user the answer to his query as precisely as you can.
Marko Kvesic

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