Effective Google Ads can power your search engine marketing. You need a team that can build, design, and launch Google Search Ads that bring business. The key is to get the maximum return on ad spend (ROAS) by choosing the right team to run your Google Search Ad campaigns.
“Never let ads write checks your website can’t cash.”
– Avinash Kaushik
You can’t spell Google Ads without “leads”. Google Search Ads are indeed an integral component of lead generation for businesses . The ads can be created directly for you or as white-label Google Search Ads for your clients.
Google Search Ads for Leads
Google is a great platform for generating traffic, leads, and revenue, but you have to get it right for it to be most effective.
If your company has a good budget set aside for advertising and promotion, the Google Search Network is the best way to get leads. Targeting people through paid ads on search engines, also known as search engine marketing (SEM) is a great tactic for lead generation for businesses.
Google Ads complement your SEO efforts because you show up at the absolute top of the results when users are searching. Hence, even the best search engine optimized page will still fall below the 3rd or 4th paid search ad.
Google Ads enable the use of specialized targeting methods. Through effective keyword selection, you can reach out to those specifically interested in using your product or service. Compare this to radio or TV ads, which cost a lot more and target everyone (or at least a wide audience) as opposed to a specific group. The same goes for flyers and billboards.
When targeting people on Facebook or Twitter, you’re interrupting their social media browsing sessions and intruding on their personal time. With Google Search Ads, you grab someone’s attention at the perfect time: right when they’re looking for the product or service.
When it comes to TV and radio ads, flyers, billboards, and social media ads, they are all forms of push marketing. You are trying to ‘push’ your products and services onto the other person.
Google Ads (along with Organic SEO and Local SEO optimization) are a form of pull marketing, a non-intrusive way to increase brand awareness and draw potential leads.
This is why you need to pump money into Google Ads. For enterprises who want leads in a quick manner, Google Ads work well while promotion through other mediums isn’t quite as effective or takes time.
If you’re looking for fast leads and have the budget, the paid search medium is possibly your best bet.
What sets Google Ads apart from other ad types is that people are actively looking for these services online.
Using your marketing budget towards running ads for keywords such as “best jewelry store Los Angeles”, “top New York City attorney”, and “quality hospital Houston” make sense as you advertise your website and business only to people already searching for those keywords.
Then, there’s the Pay Per Click (PPC) feature, which means you only pay if someone clicks on your ad. Therefore, Companies like those in the jewelry, legal, and healthcare fields can derive a lot of benefit from running Google Search Ad campaigns on both desktop and mobile.
Google Search Ads That Lead to Leads
Remember earlier how we said you have to get Google Ads right for it to be most effective? You can only achieve this with the help of an expert or experienced team.
They have to be 100% transparent and offer real-time previews of your ads to let you know exactly how your ad will look on mobile and desktop. They must test and tweak over 20 different options of your search ad before you go live on Google for all to see!
“When ads become part of the information-gathering process, they cease to be ads. At this point in time, they are pieces of information that consumers are seeking. Wouldn’t you like your ads to be sought after, not ignored?”
– Brad Geddes, Author of ‘Advanced Google AdWords’
Generate Leads With Google Search Ads
According to Internet Live Stats, Google receives over 40,000 search queries per second on average. With the number of internet users increasing every day, it makes sense to launch ads on the world’s most popular search network and most visited website on the planet.
Generate leads from paid search
Use a team to handle all aspects of your Google Search Ads from conception to completion. They should be able to execute effective search campaigns for you and even provide post-campaign reporting. Don’t miss out on the potential billions of eyeballs all over the world by shying away from Google Search Ads.
Plus, with the pay-per-click (PPC) model, you only have to pay when the person clicks on your ad and goes to your website.
If you are a business that wants leads in a short time span, go for Google Ads. They are hands down the most effective way for a company with a good marketing budget to get leads. No contest.
“If you build it… you may still need Google Ads.”
– Jennifer Mesenbrink